EXERCISETV’S MOBILE TRAINER SERVICE TURNS MOBILE PHONES INTO PERSONAL TRAINING DEVICES
Los Angeles – October 27, 2008 – Your mobile phone just became your personal trainer. For the fitness-conscious consumer looking for a value-packed alternative to costly personal training sessions, ExerciseTV is pleased to announce the launch of ExerciseTV Mobile Trainer. Compatible with most of the 95 million Internet-enabled phones in the US, the service delivers image and video fitness instruction to consumers when and where it is most relevant... at the gym while exercising and on-the-go!
Trainers are too expensive for most, and who isn’t embarrassed to tote a fitness magazine around the gym? Trying to memorize proper technique from a workout in your favourite fitness mag? Forget it. ExerciseTV’s Mobile Trainer service solves these problems by delivering made-for-mobile fitness training programs from the top minds in fitness right to your phone. Each program offers ExerciseTV’s expert fitness trainers demonstrating exercises with proper form and technique along with trainer tips and encouragement. All programming is available in video while thumbnail images enable users to view their workouts at-a-glance. For users with non-video-compatible phones (or carrier networks that block video) an Image Series is offered for most workouts. Designed with the health club experience in mind, many workouts are broken up into individual exercises so that users can quickly reference the content they need in bite-sized clips.
A robust selection of workout options offers something to suit just about any goal or experience level. For complete 5-day per week workout plans, users can select the fitness archetype that best suits their personality. Gals can choose between Fitness Newbie, Fitness Hipster, Dorm Room Diva, Zen Goddess, and City Chic while guys pick from Couch Potato, Main Event Man, Gamer, Busy Business Man, and College Coed. For instant gratification-types, users can opt for any of the unisex Mini-Workouts, which are made up of 2 or 3 exercises targeting specific body areas with workouts like Spring Break Abs, Perfect 10 Legs, and Bootylicious Buns. For a celebrity sculpted stomach, workouts from The Studio offer longer 10-12 minute abs-specific workouts. And a new selection of exclusive ExerciseTV celebrity trainer tips on fitness, fashion and health are released weekly to entertain users while taking a well-deserved breather between sets.
To launch its Mobile Trainer service, ExerciseTV partnered with mobile fitness solutions specialists, Brand2hand Media. “ExerciseTV is already the premiere source for on-demand fitness programming in the home exercise market,” said Chris Mansolillo, General Manager of ExerciseTV. “Our partnership with Brand2hand enables us to extend the reach of our brand outside the home and right into the hands of America’s 42 million health club members.” Together, ExerciseTV and Brand2hand will work to distribute ExerciseTV content in the US and to develop localized versions of ExerciseTV’s mobile fitness content for international markets. “The exceptional quality and universal appeal of ExerciseTV’s content translates well in any language on any mobile device,” said Nigel Malkin, President of Brand2hand Media. “We are thrilled to be working with ExerciseTV to deliver affordable fitness solutions to the rapidly growing global market of Internet-enabled phones.”
Compared to the cost of a live personal trainer at $50+ per session, the ExerciseTV Mobile Trainer service offers great value at only $9.95 per month for unlimited mobile training sessions. Special 3- and 6-month savings plans are also available at $19.95 and $39.95, respectively. To access the service, a mobile Internet plan for your phone is required. Unlimited Internet plans are available from most US service providers for $5 to $20 per month - 37% of US subscribers (95 million) already use the mobile Internet. To view a demo or sign up, simply visit www.exercisetv.tv from your desktop computer and select ExerciseTV Mobile Trainer.
ExerciseTV is a leading video on-demand television network dedicated to providing consumers with programming that motivates, encourages and inspires people to live healthier lives by exercising. The free video-on-demand (VOD) television service, which launched in January 2006, is currently available in more than 26 million homes in the United States via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications. ExerciseTV is the first VOD network to offer advertisers the opportunity to seamlessly integrate their messages into the network’s programming. Online, www.exercisetv.tv is the premiere destination where hundreds of titles from the world’s best fitness professionals can be downloaded for use on a personal computer or portable device. ExerciseTV was founded by Jake Steinfeld of “Body by Jake,” and developed by Comcast Corporation (Nasdaq: CMCSA, CMCSK), the nation’s leading provider of cable, entertainment and communications products and services. ExerciseTV is managed by Comcast, with New Balance Athletic Shoe, Inc., and Time Warner Cable acting as additional equity partners. For more information, please visit www.exercisetv.tv
ABOUT BRAND2HAND MEDIA
Brand2hand Media is a leading software and services company dedicated to connecting market-leading brands with active consumers by turning consumer-owned mobile devices into personal health & fitness training companions. The company provides solutions for consumer-owned mobile devices that include the delivery of image and video-based fitness instruction along with progress tracking and workout customization options. Designed specifically for wellness brands, Brand2hand’s Mobile Publishing Platform enables brand-owners to extend the reach and relevance of their brands into consumers’ hands. For more information about Brand2hand Media, please visit: www.brand2handmedia.com or call 778.330.4360.
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